WE LEAD is a nonprofit organization operating mainly in the technology field — one of Greece's fastest-growing industries — that aims to empower all women. By women, we refer to any individual who self-identifies as a woman, including cis-gendered and transgender women. We were commissioned by Libra Philanthropies which founded this initiative in 2023, to create this very brand that speaks to the hearts and minds of all femininities that are in pursuit of claiming leadership positions in the technology and business sector.
The challenge was to implement the bold and striking identity created by our branding team, into the digital world. The pixel grid of the visual identity starts to move, spread and contain text, images, and website modules and ultimately build striking page transitions for a flawless user experience. Custom-designed icons, create a stronger custom feel and become a part of a cohesive and exciting design system.
UI UX Design, Web Development
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