The Client

WE LEAD is a nonprofit organization operating mainly in the technology field — one of Greece's fastest-growing industries — that aims to empower all women. By women, we refer to any individual who self-identifies as a woman, including cis-gendered and transgender women. We were commissioned by Libra Philanthropies which founded this initiative in 2023, to create this very brand that speaks to the hearts and minds of all femininities that are in pursuit of claiming leadership positions in the technology and business sector.

Our Approach

Our main focus was to highlight the "WE LEAD" statement and blend it with fresh touches, from colours to symbols to patterns, so that this inclusive yet exclusive not-for-profit may disrupt the tech and business sector, and altogether shape the future that it envisions. We got inspired by a “primal” digital element, the pixel, but with a twist. By itself, this element isn’t but a minor source of light. Yet again put hundreds, thousands, or even millions of those together and you can create the most eye-watering images you may imagine. So go for the women out there who together may bring the change they aspire to see.

The Result

A dynamic mix of tech-oriented elements, together composes a cohesive identity, with pop and bold yet fresh colors, that can be imprinted on both digital and physical applications. A multidimensional entity consisting of rounded pixels that have the potential to spread, influence, and inspire. This is a statement, a stepping stone for femininities to build their long-awaited community that will help them advance and narrate their story, a story of absolute parity for everyone, in tech, business, and so on.

Services

Visual Branding, UI UX Design, Web Development