The Client

We were commissioned to create a fresh fast-food brand for the hospitality sector, in the thought of leveraging the recent boom-trend of the takeaway food industry, and to be exact, regarding pasta.

Our Approach

Inspired by Italy, the country of origin of pasta, its temperament, colors, and unique ingredients that sprout around the Mediterranean (Tomatoes, oregano, etc), we came up with a simple yet playful brand identity, with Illustrations and pop colors showcasing our love for pasta and fresh flavors. We even gave a name to it - him, Baldo! He may answer to saucy pasta as well.

The Result

A blend of a contrasting color palette, bold typography, and playful yet simple illustration design. A cohesive brand identity that can be imprinted in multiple different print applications and on the spot. As the name suggests, a new “daring” brand that serves tasty pasta for everyone. Bon appetite!

Services

Visual Branding
Brand Strategy
Brand Collaterals
Packaging and illustration