Applications - Closed. Thank you for your participation!

Better for is a SOUL initiative, aiming to help a business, product, service, or technology that can contribute to the betterment of society and its people. The one business case that will eventually stand out from the competition, will receive a full range of branding services of value equal to €‎100.000.

The competition
What is the prize?

One winner will get a complete array of branding services at the value of €100,000 from the SOUL Creative Agency team. Pro bono services include: Brand Strategy, Visual Branding: brand name, visual identity, and its application in print and digital material, UI&UX Design for a presentation website, & Branding Tools. Furthermore, all finalists will gain significant visibility among the general public and in targeted audiences that may generate further networking and business opportunities.

Who will decide on the winner?

A board of executives from well-established businesses, academic and nonprofit organizations will evaluate and mentor the applicants throughout a 3-month process, consisting of online evaluations and in-person interviews.

Who can enter?

We are looking for original, creative, and innovative businesses, products, and services beyond the idea stage that have the potential to make the world a slightly better place. If you have a firm corporate structure and secured funding, you are more than welcome to present us with your case.

Why we do this?

Our Universe has reached point X of its expansion - simply put, it’s our 10th Anniversary! We want to celebrate by giving back to society in the way we know best: offering our branding, UI&UX, strategy & consulting services to a product, service, or business that will make the world better for all of us.

The board
Denis Avrilionis
Denis Avrilionis
Founder, Compellio
Anastasia Bafouni
Anastasia Bafouni
Digital Advertising Director, Kathimerini Publications
Athena Balopoulou
Athena Balopoulou
Marketing and Communications Director, Stavros Niarchos Foundation Cultural Center (SNFCC)
Diana Markaki - Bartholdi
Diana Markaki - Bartholdi
Founder & CEO, the Boardroom
Evangelos Kaslis
Evangelos Kaslis
Banking Technology Consulting, Director
Kyriakos Kyriakopoulos
Kyriakos Kyriakopoulos
Professor of Strategy & Marketing and Academic Director of Executive MBA at Alba GBS, American College of Greece
Rosanna Mortoglou
Rosanna Mortoglou
Chief Representative in Greece, Libra Group
Pakis Papadimitriou
Pakis Papadimitriou
Sustainability Professional
Aggeliki Pittarokoili
Aggeliki Pittarokoili
PR and Communications Manager, Endeavor Greece
Pavlos Tsiapos
Pavlos Tsiapos
Founder - Managing Director, SOUL Creative Agency
The Process
Nov 28th, 2022 - Jan 10th, 2023
Open Call for online submission: Applicants can submit their proposal, using the Apply Now button found on this page, before December 23rd, 2022, by filling in and uploading the information requested. Applications need to be submitted in English.
Jan 12th - Jan 23rd, 2023
Evaluation of the Proposals: The Board of Executives will review the entries. The applicants with the highest score will be invited for an interview.
Jan 24th – Jan 31st, 2023
The eligible entries will be called by the Board of Executives to present a 20-minute pitch of their business case. SOUL Creative Agency will host the presentations at its premises. The Board of Executives will conclude a short list of 5 submissions. 
Feb 1st - Feb 25th, 2023
The five short-listed applicants - the finalists - will be invited to enter a dedicated incubation platform that hosts performance and SDG 30 indices. Each member of the Board will evaluate the finalists and select the winner.
TBC
The Better For winner will be announced and awarded in a special event to celebrate the initiative and our 10th Anniversary!
Applications

Applications - Closed. Thank you for your participation!

You’re welcome to come by our office for a coffee because we just love coffee and meeting new people! But please give us a call first as we are usually quite busy.

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