Aegean Motorway


Redesign of the corporate identity for the Aegean Motorway S.A. The aim was to show the company’s prestige and reliability by communicating at the same time its approach that puts the drivers’ experience at the centre of its interest.

We have designed a logo that shows the road from the traveller's point of view, through a ship in full sail, underscoring the drivers’ experience. The colour brings to mind the Greek sea and we have selected it focusing on the adaptability of the logo in a wide range of applications according to the needs of the company. The geometric format and the use of the grotesk sans serif font, which are in line with the international traffic signs, create a dynamic, competitive and modern brand with a longlasting personality (authenticity & consistency).

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