GB Barber salon by Hotel Grande Bretagne

Hotel Grande Bretagne, a Luxury Collection Hotel and the most elegant Barber Corner in the heart of Athens, commissioned us to create a themed invitation that would go out to some of the top influencers, bloggers and journalists in Greece, who were personally invited to experience the finest barber service in town.

The challenge: Influencing influencers

Our goal for this project was to create an invitation that would bring together three different elements: personal touch, intrigue and a hint of luxury. The objective of the invitation was to stimulate the imagination of its recipients and urge them to experience unique relaxation combined with excellent barber treatment and fine drinking.

A barber salon pole with surprises

We used the symbol of the barber salon pole itself with its characteristic blue, red and white ribbons as the carrier of the invitation. Inside the pole, the guests could find grooming products and sleek invitation to the GB Barber Salon that was featuring the hippest of facial hair, the moustache!