The Client

We were commissioned by Aegeo Spas - a leading spa management solution - to create a new concept spa experience. This fresh brand will be hosted within the Nyx Hotels in Greece (and Cyprus), paving the way for the two parties’ collaboration

Naming

Phe (pheggo) derives from the Greek word “φέγγω” which means moonshining. As a place of wellness, relaxation, rejuvenation, and mostly a part of NYX hotel. The word encompasses everything around spiritual and physical enlightenment in the most conceptually relevant manner.

A new Concept Spa

A concept spa brand with a bouquet of colors inspired by the plurality of the city lights, with dark touches of the night. Gradient and contrasting shades create an ambient mood and elevate spirituality on the spot, contributing to a unique omni - “Phe” - spa experience. A fusion of “Nyx Hotels” aesthetics with top-quality spa services is formed, so the new brand may coexist within the hotels’ premises and serve its purpose.

Services

Brand Strategy
Naming
Brand Narrative
Visual Branding
Brand Collaterals

Collaborators

Copywriter - Stavroula Papadaki