Promo Concept &

Premium Brands, the importer of Arizona products in Greece, has asked us to create a campaign for the promotion of Arizona juices in the Greek market.

In response to the Premium Brands’ need to make it evident that the new product is a juice and to underline that Arizona products are not just the well-known Ice Tea, we have created the line "The Arizona Juice Effect". Artistically, our approach is framed by hand drawn elements and typography with intense vintage American aesthetic, which are codes to which the young audience, that is the main recipient of the campaign, responds positively, rendering successfully at the same time the style and the origin of the product.

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