In 2022, we reached point X (10) of the SOUL’s universe expansion. To celebrate our 10th birthday, our team of out-of-the-box thinkers, driven by a passion for innovation, decided to give back to society. Thus, we launched the “better for_” initiative - a pro bono project that aims to help businesses with social impact accelerate their growth and make the world a slightly better place.

The “better for_” initiative started with an open call, and we received 40 applications. After a rigorous three-month evaluation process, we selected four business cases to compete for the prize of 100,000 euros in branding services provided by our agency.

The grand finale of the 10th-anniversary celebration took place at a venue in downtown Athens, where we laughed, reminisced, and cheered with life-long friends, collaborators, and soulmates. We reflected on our agency's history and charted a course for the future, pinpointing our goals for the next decade. The ceremony ended with the announcement of the first-ever better for_ winner - the awesome team of Action Finance Initiative, a micro-finance non-profit that helps bright entrepreneurs begin their journey.

We want to thank our team members, collaborators, the better for_ Board, and the teams and finalists that applied to our competition.

Mark your calendars for 2033, but keep in mind that we may ring the bell earlier!