Πολυάνθη

Branding

Corporate identity design for Polianthi, a women's clothing store.

Both the brand name, which is named after the owner, and the vintage aesthetic of clothes, led us to use a geometric timeless font for the logo, a reference to the old inscriptions of stores. The finding of a woman-flower has been used to depict the name of the store, and based on that, we have invested the identity with collages combining vintage fashion photos with pictures of plants and a pale colour palette.

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