The Brief

We were commissioned by the SNFCC to create its Universe’s visual identity and design a collection of kid's stationery products, for their gift shop.

Our Approach

The SNFCC Universe is the common place where people of all ages and backgrounds coexist, interact with each other, and enjoy the lovely setting and benefits of the foundation. Concerts, workshops, fitness, family moments, and open spaces to relax and get away from the city, all take place in the Foundation's premises. We composed a “universe” full of colorful illustrations-snapshots of people that exercise, families, having a picnic, musicians jamming, and kids and dogs playing and running around.

The Result

We created vivid colored illustrations with movement and diversity, with detailed yet simple forms and outline shapes, that each complete the pattern of celebration and joy.