The client

BIOAROMA is a natural cosmetics brand from Crete, Greece. The company was founded by a Cretan couple based in Agios Nikolas and today boasts a unique USP of 100% natural products based on research and Cretan archaeological findings. The company offers its customers products ‘so natural that you can eat them’. The natural treasures of Cretan nature such as olive oil, beeswax, sage and many others are used to create a range of products that offer a holistic approach to overall wellness.

Local natural beauty products go global

The company enjoyed great reputation amongst domestic organic product consumers and North European tourists that would visit Crete during summer. However, BIOAROMA’s vision was much more ambitious than that and was going beyond local competition. The company needed a new brand that would enable them to reach out to new customers that are interested in natural beauty products but are not hardcore bio product users around the world.

Nature’s archetype

The components of the new brand concerned the following four themes: knowledge and expertise, Crete, care and innovation. Technology has made tremendous progress in the fields of cosmetology and skin care. However, nature knows best as there are still natural ingredients that remain integral in medicine, pharmacology and cosmetology. BIOAROMA enjoys a great access to one of the greatest ecosystems in the world that remains untouched and offers generously to the world an abundance of natural ingredients. 

The creative process - nature in the spotlight

The deep imprint of nature in beauty and skin care as well as in our wellness is where we drew inspiration from to create the new BIOAROMA brand. It is the actual imprint of the natural ingredients themselves that is recorded and placed in a prominent position to underline the purity of the products and the simple manner nature offers all we need to enhance our wellness. It is those untouched natural ingredients that our ancestors used that we are still employing today in our every day routine to achieve the same goals: beauty, health and wellness. The imprint of the natural herbs as unique and pure as each of the BIOAROMA products. The plant imprint is not used as decoration, it is placed on monochrom backgrounds and gives a hint for what awaits inside.   

140 packages, 11 product categories, one organic global brand

Having a strong concept in place equipped us with the necessary creativity and flexibility to design 140 different packages for 11 product categories that ranged from: skin care and hair products to the children' line and sun care. Each packaging has its own unique identity and it is wrapped around its own ingredients.


Brand Strategist: Olympia Aivazi