The project

Agora Bar Restaurant asked for the Soul Creative Agency’s assistance on the redesigning of two wine labels signed by the restaurant. These wines that are available in the restaurant's menu and also in its e-shop are both for the Greek and the foreign markets. Given that the names for the wine varieties Malagouzia/Assyrtiko and Xinomavro/Agiogiorgitiko are Argo and Odyssey respectively, we used the label’s surface to narrate stories taken from the Greek mythology. 

Odyssey

For Odyssey, we draw a map depicting the 10-year wandering of the King of Ithaca on his return from Troy that was full with adventures. On his way back he met Cyclops, Sirens, Laestrygonians, the monster Scylla and the whirlpool Charybdis, nymph Calypso, witch-goddess Circe and his journey finally lasted 10 years instead of just a few weeks. Furthermore, taking Kavafis’ poem as our point of inspiration, the depicted journey on the label is symbolizing the course of man to reach his ideals. 

Argo

On Argonauts’ journey back from Colchis, bringing with them the Golden Fleece, goddess Athena put their ship, the famous Argo, on the sky offering them eternal glory. That way the constellation Argo Navis was formed, and we depicted it on the relevant wine label, approaching the ship as a classic symbol.