Fabric Republic

Brand Identity

Fabric Republic

The client - Fabric Republic

Fabric Republic is an innovative and comprehensive clothing management system that focuses on today’s social needs, sustainability and sustainable development. Fabric Republic is one of the first initiatives of clothes recycling in Greece. Its objective is to raise awareness about how to manage excess clothing and aims to contribute in developing a collective social and ecological consciousness for a Zero Waste reality.

 

The challenge – Recycling is in fashion

We were commissioned to develop a visual identity that would reflect the ambition and innovation of Fabric Republic and that would function as the means to communicate the importance of the organisation’s mandate in Greek society. It was pivotal that the new visual identity would have a strong online counterpart, a website that would also reflect the brand values of Fabric Republic.

 

The results – Challenging the conventional

We drew inspiration from the colourful world of fashion and we used compact vivid colours and the shape of different kinds of clothing to compose the elements of the new visual identity. We challenged the conventional look of a recycling initiative and we chose to create a visual identity that immediately catches your attention with its vibrancy and uniqueness, a visual identity that makes you want to act and contribute to a more sustainable and environmentally conscious reality. Our next priority was to translate the visual impact of the new identity to the digital environment. Our website design draws inspiration from the concept of the logo which resembles a cloth tag. As you navigate through the website, you can experience different layers being revealed as you scroll but the top layer always remains the Fabric Republic logo.

 

Creative direction

Filimonas Triantafillou

Fabric Republic
Fabric Republic
Fabric Republic
Fabric Republic
Fabric Republic
Fabric Republic
Fabric Republic

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