The client: Bar Academy

Since 2007, Bar Academy has been training professional Bartenders and Baristas, while at the same time providing Drink & Cocktail Catering services.

The challenge: A new brand identity and hierarchy

We were asked to redesign the Bar Academy corporate identity and build a brand hierarchy in such way where the two sub-brands are both consistently placed under the Bar Academy brand and function as stand alone brands for different target audiences.

The results: An exclusive visual glossary of ‘utensils’ for Bar Academy

Inspired by the making process of a drink or cocktail, we created a "visual glossary" using pictograms out of all the materials, products and utensils extensively used by professional bartenders; this “glossary” is characterized by boldness, simplicity and symmetry. They reflect the learning process of the Academy students. We developed a flexible identity, fully customized to the nature of the brand. Apart from the logo, these elements are found in the cocktail-recipe books, the surrounding area and all media creating a sense of vitality, movement and dynamics through a branded language devised exclusively for Bar Academy.