The client: Aegean Motorway S.A

Aegean Motorway is a Greek construction company responsible for the construction, maintenance and operation of 230km of highway in the east part of the Greek mainland.

The challenge: Driver’s experience first!

In the redesign of the corporate identity for the Aegean Motorway S.A., our goal was to highlight the company’s established presence, prestige and reliability combined with the company’s mandate to place the drivers’ experience at the centre of its interest.

The results: Not just another construction company

The new brand identity employs minimal shapes, a colour palette of dark blue and white and the grotesque font of Sans Serif font that is used in international signage. All these elements are brought together in a harmonious brand identity that reflects the company’s values and it is dynamic, competitive, modern and ambitious. We have created a versatile logo that is inspired by the name of the company and the Aegean Sea as well as the driver’s point of view with the road ahead underlining the company’s priority: the driver’s experience. The adaptability of the logo enables a wide range of applications according to the diverse needs of the company.