Blue Tee

Event Branding &

Design of Corporate Identity for Blue Tee, the first Golf Event in Greece exclusively for those involved in the Shipping industry.

Our idea for the name arose from the need to combine the points describing the dual nature of the event: Tee = golf ball support on the ground & Blue = for the sea element and the Greek origin of the brand.

The circle, symbolising the golf ball, and the dual symbolic status of the shape in it, a reference both to the tee and the bow of the ship, compose the Blue Tee logo. The use of a bold font in the logo incorporates the prestige and the impact of shipping industry. For the event applications, we have developed a compact artistic element with dynamic forms to cover the areas of the Glyfada Golf Course and the other communication applications, creating a brand with confidence and prestige.


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