Arizona

Promotional Material

Arizona

The client

PREMIUM BRANDS is a Greek company that selects and introduces innovative and high quality products at affordable prices to new consumer audiences. Premium Brands today is one of the fastest growing and most successful companies in Greece!

The challenge: More than just ice tea

Premium Brands, the importer of Arizona products in Greece, has asked us to create a promotional campaign for the launch of the new Arizona juices in the Greek market. In response to this and to the need to underline that Arizona products go beyond just the well-known Ice Tea, we started from developing the tagline line "The Arizona Juice Effect".

The results: American vintage aesthetic

Drawing inspiration from the origin of the product itself, Arizona, we developed hand-drawn elements and typography with vintage American aesthetic as the key visuals for this campaign. Those playful illustrations surround pictures of real characters and introduce the juice by creating a visual outcome that is both youthful and eye-catching.

Arizona
Arizona
Arizona

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