Bar Academy

Brand Identity

Bar Academy

The client: Bar Academy

Since 2007, Bar Academy has been training professional Bartenders and Baristas, while at the same time providing Drink & Cocktail Catering services.

The challenge: A new brand identity and hierarchy

We were asked to redesign the Bar Academy corporate identity and build a brand hierarchy in such way where the two sub-brands are both consistently placed under the Bar Academy brand and function as stand alone brands for different target audiences.

The results: An exclusive visual glossary of ‘utensils’ for Bar Academy

Inspired by the making process of a drink or cocktail, we created a "visual glossary" using pictograms out of all the materials, products and utensils extensively used by professional bartenders; this “glossary” is characterized by boldness, simplicity and symmetry. They reflect the learning process of the Academy students. We developed a flexible identity, fully customized to the nature of the brand. Apart from the logo, these elements are found in the cocktail-recipe books, the surrounding area and all media creating a sense of vitality, movement and dynamics through a branded language devised exclusively for Bar Academy.

Bar Academy
Bar Academy
Bar Academy
Bar Academy
Bar Academy
Bar Academy
Bar Academy

Like what you see? For new business inquiries mail us at: 

hello@souldesign.gr

You’re welcome to come by our office for a coffee because we just love coffee and meeting new people! But please give us a call first as we are usually quite busy.

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