Gre.ex Music

The newly-established Gre.Ex Music Office aims to increase the visibility and Greek music by facilitating networking between Greek and international music professionals, promoting their work globally through their participation in trade shows, conferences and festivals around the world.

The challenge:
From local to a global brand

We sought out to create an identity for Gre.ex that would appeal to both music creatives and industry stakeholders around the world. Our goal was the development of a brand that is distinctive, bold and contemporary.

A logo that’s not just a logo

We created a solid yet flexible logo and visual system that can easily support the use of photography and typography or function as a stand-alone artwork. The animation of the logo makes it memorable and representative of the music industry. It is instantly recognisable yet calm, confident and inspiring.