stglobe:
An ambitious rebranding to unlock marketing possibilities
Rebranding for global tourism wholesaler
With the need to re-establish its position in the global travel industry, former Special Tours and now stglobe, commissioned us to create a new visual identity, website and platform that would challenge the wholesaler look and feel.
A new name with existing traction
Understanding that clients and partners were already using the name of the booking platform, stglobe, to refer to the company, our first priority was to suggest a new name that was already enjoying great reputation: stglobe.
The friendly and intelligent tourism supplier
The global travel industry is a highly competitive and dynamic one. In this constantly changing context, we chose to create a brand that would solely focus on stglobe’s values and core advantages. The company boasts great customer service, the latest and most reliable technology and great value for money. It’s this friendliness and attention to innovation that we chose to draw inspiration from to create a brand that truly reflects what stglobe is today.
Versatile illustration – turning a disadvantage to a useful marketing tool
Due to limitation in using hotels imagery to avoid specific hotel promotion, we found an innovative and playful solution in inspiring illustration. We developed a series of illustrations deriving from scenes from the everyday life in the travel industry, such as travellers, hotels, airports and other to offer a sense of this fascinating and fast-growing sector. By using illustration we create a distinctive brand that resonates with its colourful and captivating illustration and friendly and approachable tone.
A custom font for stglobe
Big brands require ambitious solutions. And that is why we went a step further to create a bespoke geometric Sans Serif font with custom ligatures that is unique to stglobe.
Online clients first!
Re-launching the stglobe hotel booking platform was a key objective of this project. Ensuring a seamless user experience in a friendly digital environment that inspires trust, friendliness and reliability was our priority.
Corporate website
Friendliness, leadership and innovation were the three ingredients for developing the company's corporate website that offers you at once all you need to know about this independent wholesaler, its re-launched booking platform and its excellent services. We wanted to create a website that does not follow any B2B or industry cliches and tells you exactly why you need to join stglobe in a simple and captivating manner.
A new brand is born! And now what?
The brand implementation phase is a critical one even for the most established and scalable brands. And that is why we were commissioned to drive the stglobe brand launch campaign, brand implementation and the development of an annual marketing strategy. We approached this by delving in the information that was available to us about target audiences' characteristics and needs, competitors analysis and SWOT. The marketing plan uses this information to propose the right messages, channels and tools for each of the target audiences in order to increase brand awareness and invite new sales opportunities.
Implementing an ambitious marketing plan for stglobe.
Our team of marketing experts worked to implement and deliver:
- Annual marketing strategy
- Monthly marketing activity plan
- Key communication messages & tonality
- Marketing collateral
- Social media
