earthwatt:
Shaping the future one "green" deal at a time
The client
Earthwatt is a professional networking community specifically for and by the renewable industry. It offers a platform for stakeholders and dealmakers to interact with other renewable energy professionals and create business connections. It enables them to access and share information and insights. EarthWatt connects the “Globally Local” renewables industry. Earthwatt was looking for a visual identity that would resonate to fundraisers and investors in the ‘green’ sector and that would echo all the elements that make Earthwatt so unique in the renewable energy industry: innovation, community-building and entrepreneurial mindset.
‘Green’ is the new black
With the core values of Earthwatt in our minds and after deeply understanding their challenges and needs, we went on to create a logo design that clearly spells out the name of the company in a unique way through the use of ligatures. The new logo is designed in a flexible manner to boost brand awareness and to easily be applied in an array of different applications, print and digital.
With the core values of Earthwatt in our minds and after deeply understanding their challenges and needs, we went on to create a logo design that clearly spells out the name of the company in a unique way through the use of ligatures. The new logo is designed in a flexible manner to boost brand awareness and to easily be applied in an array of different applications, print and digital.
We accentuated the personality of the logo by adding two contrasting but also perfectly complementary, light and dark green, that become the core of the Earthwatt visual identity. Those two colours bring harmoniously together two key brand values of Earthwatt, those of established leadership and forward thinking. With this starting point, the corporate palette comes to life by including both bold but also confident colours underlining again this unique juxtaposition of leadership and friendliness.
Renewable energy is so cool!
An essential element of the new Earthwatt identity is the use of illustration that employs the elements of human writing and vivid and optimistic colours. The illustration themes draw inspiration from different sources of renewable energy as well as from the concepts of entrepreneurship, community building and networking and create a brand personality of uniqueness, friendliness and forward-thinking.
Bring on ‘green’ business
At the heart of the Earthwatt brand lies the corporate website and the platform where ‘green magic’ happens! So by employing the core elements of the new visual identity in place, we went on to design the new Earthwatt corporate website and platform.
