High Tea by Grande Bretagne

The High Tea by Grande Bretagne, a Luxury Collection Hotel at the heart of Athens, is a luxury afternoon tea service available in the magnificent winter garden of the hotel.

The challenge

Grande Bretagne, on the occasion of the opening of the winter season commissioned us to create an event invitation to be sent out to social media influencers, bloggers and journalists in order to invite them to the hotel’s lavish winter garden. The main concept of the event was the theft of the pink panther diamond.

The results

We immediately embraced the intriguing theme of the pink panther and we went on to create an invitation to ‘solve the mystery.’ We assigned recipients with the role of an undercover agent inviting them to attend the ‘High Tea’ event to help find the culprit. We used a pink file folder designed to resemble police case-files. In the pink folder the guests could find an official report of the robbery, a Polaroid photo depicting a white glove, the only item the perpetrator left behind, clues for the case and the invitation to the event.