Siouris Group

Branding

We were asked to design the Siouris Group corporate identity. Siouris Group is a start-up company, operating mainly in the field of investments. We created a branded house using a sturdy but youthful aesthetic approach.

The Siouris Capital & Siouris Real Estate sub-brands, keep the modern and dynamic character of the brand, but they differentiate from each other just as to respond to the different target-groups and communication channels each sub-brands has.

For the Siouris Capital, we have selected an intense and aggressive colour palette and also strict geometric formats in every aspect of its identity. We have created an "alphabet" made of geometric elements with visual references to mathematical figures and plots that are the core toolbox elements for the Siouris people.

 

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