Coffee Show

Event Branding

Corporate identity design for "The Coffee Show", an annual educational fair for baristas and coffee professionals in the Greek market.

The plan of a coffee cup, the bold logo we have created, is the artistic element found in all the event applications and used to guide through all activities (seminars, lectures, presentations, competitions etc.) giving to the brand a lively and versatile character. The logo is not just undersigning the event, but it adapts to it, guides through and it is randomly met at the activities of the event by playing a vital role in the promised experience.

A vivid colour palette and a combination of geometries and hand drawn elements are the vehicle for the brand’s identity in consistence with the young audience of the show.

 

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