Compo Hellas

Campaign Concept &
Design
Copywriter:
Nora Malamidou

Campaign Concept & Design for Compo Hellas, a company in the field of fertilizers.

We have devised the unexpected title "This is not ..." that becomes our tactical verbal vehicle and, for every product and its USP, it all comes up to what Compo sees behind a crop, creating this way a friendly tone of voice but with a twist. We have selected to use minimal aesthetics, "clean" imagery and a title disputing the obvious to make it eye-catching and to stand out in comparison to the competition without affecting the prestige of the company.

 

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