Meeting Zoe


Corporate identity design for a new medical tourism service in Greece, for patients in need of dialysis.

The design of the logo was based on the philosophy of the brand, as the provided services are entirely personalized and customized based on the needs and the particularities of every patient. The focusing point is meeting life (Zoe in Greek) on a journey full of the joys of life, that one can enjoy during his/her treatment plan. The corporate identity follows the prestigious and reliable character of the company and at the same time the colourful, vibrant, warm and friendly tone of holidays in Greece, using photos from travellers' trips as the dominant elements.

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