The Redbull CSE Meeting is an annual corporate event taking place at a different city in Europe each year, addressed to key-decision-makers of RedBull from over 40 countries around the world.
We were commissioned to design the visual identity of the Redbull CSE meeting in Athens. Key requirement for this project was that the identity had to deviate from the commercial Redbull brand.
Inspired by the subject of Corporate Social Responsibility as well as the key requirement of the project, we chose a stylish colour palette of black and white black, hard covers with ink on thick black paper for the collateral of the event such as invitations, notepads, the map of the historic centre of Athens and the hotel dinner menu, etc. Our goal was to create a memorable, stylish yet contemporary visual identity that would facilitate successfully the important purpose of the event.
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